Originally posted on Pet Pardons News.
This article was originally “Gleeks” tuning in to Fox this Tuesday for the “Big Brother” episode of Glee were treated not only to all the singing, dancing and drama they could handle over the “don’t text and drive” debate, they were also treated to the television debut of an up and coming eco-friendly skateboard and apparel company that donates to local animal shelters and rescues across the United States with each and every purchase.
Shirts and skateboards from Hendrick Boards were grinding and dropping all throughout the final scene of the Glee “Big Brother” Spring premier, taking the scrappy California-based animal and eco-friendly start-up run by identical triplets David, Darren and Donny Hendrickson and launching it into impending overnight success.
The environmentally and socially responsible message of Hendrick Boards captured the attention of a prop master from the Glee production team in February, which led the Hendrickson triplets through a whirlwind of events over a three day period, ending with an on-set tour and a visit with the cast.
“We are thrilled and honored that Glee selected Hendrick Boards to include our apparel and skateboards in their Spring premiere simply because of our commitment to local animal nonprofits,” explained Hendrick Boards founder, David Hendrickson. “Three days after Glee called us, my brothers and I hand-delivered the skateboards and apparel and were met by the likes of cast members Kevin McHale, Darren Criss, Chris Colfer and Lea Michele, who gave us a tour of the set and introduced us to the entire crew.”
Hendrick Boards has developed a network of animal shelters across the United States that benefit from each and every sale made through their website. A generous portion of each purchase of a skateboard, apparel and accessory goes towards supporting local animal shelters in the city where the items were ordered from, making it easy to feel good and look good doing it.
According to Director of Outreach, Darren Hendrickson, “We have created a national network of more than 150 animal shelters, rescues and sanctuaries across the nation that are doing amazing, front-line work saving and giving all animals a loving home.”
Featured on the Glee season premier was a myriad of “Square It” t-shirts, Hendrick Boards’ most popular collection. Their current “Square It” campaign called the “Do Something” shirt aims to encourage animal advocates and every day people to get up off their duffs and get involved within their communities to make positive social change for animals.
“With Square it, we offer a new, limited-edition product every two weeks with double donations,” said Director of Social Media, Donny Hendrickson. “Square It is our most popular product for one simple reason: our customers can make a meaningful and substantive impact for an animal in their own community and get a cool shirt at the same time. Our current product, the Do Something shirt, for instance, comes with a $12 donation that goes directly to the customer’s local shelter, rescue or sanctuary.”
Through a mixture of a strong dedication towards animal advocacy and an eco-friendly method of approach in product production, the boys from Hendrick Boards have found a winning recipe that is capturing the hearts and the attention of not only television studio executives, but those of every day people looking for a way to make a difference in the lives of animals in their cities and around the country.